Love Potion #10

By Susan Holt

Abstract

In this case study, students are asked to consider whether there is evidence to adequately support a series of scientific claims made in an advertisement for pheromones. The case teaches students about the scientific method and the process of science. Designed for use in advanced, average, and below average high school (grades 9-12) biology classes, it could also be used in AP Biology or in an introductory college biology course.

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Date Posted

04/24/2002

Overview

Objectives

Understand that biological processes are thought to play a role in human behaviors.
Apply skepticism in evaluating whether scientific evidence supports claims.
Design an experiment to fairly test an advertising claim.

Keywords

Pheromones; sexual attractants; experimental design; scientific literacy; advertising

Subject Headings

Biology (General)

EDUCATIONAL LEVEL

High school, Undergraduate lower division

FORMAT

PDF

TOPICAL AREAS

Pseudoscience, Science and the media, Scientific argumentation, Scientiific method

LANGUAGE

English

TYPE/METHODS

Discussion

Teaching Notes & Answer Key

Teaching Notes

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Teaching notes are intended to help teachers select and adopt a case. They typically include a summary of the case, teaching objectives, information about the intended audience, details about how the case may be taught, and a list of references and resources.

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Answer Key

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Please note: there is no answer key for this case study.