Self-assessment is a win-win evaluation system. Evaluees, not the department or university, control the process by selecting the evaluation criteria. Self-assessment also eliminates the uncomfortable and burdensome task of peer evaluation. Self-evaluation allows for a thoughtful assessment of yearly progress on objectives, and challenges to meeting those objectives. It is by far the fairest, least aggressive, and most reliable way to evaluate college faculty. Finally, unlike other forms of assessment, self-evaluation can never be performed without an investment from the professor being reviewed.